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Spyder: The brand and beyond

Published on 1/7/2015
Length: 112

Spyder: The brand and beyond

Spyder: The brand and beyond

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Published on 1/7/2015

Length: 112

Spyder: The brand and beyond
We've spent the last 5 years at Spyder creating an environment that's all about obsession with details and essentially studying the worlds greatest inspirations for you know that one little aspect of form or scale or surface. Anything that'll influence the spirit of our garments. Modern is about being current, current with the trends, current with the needs both style or technology. We don't ever put boundaries around ourselves at all our athletes don't, the machines we reference don't. True brand Ambassadors, and true athletes that represent your thought, your mentality, your process. When somebody talks to them about the product they can actually speak to it. It comes from obsession, it comes from this you know mentality of not ever wanting to stop seeing what's possible. It's really about building highly developed engineered perfect product. This is a chance to kind of turn it upside down and crank it up to an eleven essentially and that's what we've been able to do. There's not a lot of time for us to sit there and think about it, it's like bam we're doing this, we're making this, this makes sense as our brand, our brand is about progression. It has to resonate back to the history and the roots of the brand and somewhere we find the story.

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